Startup Igniter | Builder of High-Impact Ventures | Hotel & Courier Industry Innovator
Full-Stack Developer | DevOps & Automation | AI Prompt Engineer | Mobile App Developer | Dubai, UAE
I am a Startup Igniter who transforms ideas into scalable ventures. At Fodel, I played a pivotal role from day one — building core solutions, pioneering the region’s first PUDO (Pick-Up & Drop-Off) service, and helping the company grow into a success story that led to a government acquisition. With deep expertise in both software development and the startup ecosystem, I thrive at the intersection of technology, innovation, and business growth.
About Me
In February 2017, I was given the opportunity to work for a visionary team, an experience that transformed not only my own journey but also reshaped the perception of the people about receiving their shipments right at their convenience.
Back then, the product was still in its early prototype stage. Inspired by the principles of KAIZEN (continuous improvement), I embraced multiple roles: front-end and back-end engineering, operations coordinator, solutions architect, tech support, and web/app designer. This was before the widespread adoption of AI, so wearing many hats wasn’t just a choice, it was a necessity.
Every day brought new challenges and valuable lessons. Even in the face of market obstacles, we pushed forward and built something truly unique. Those late nights spent building and experimenting were about more than just technology, they were proof that with relentless commitment, a simple idea can become a scalable and successful business model.
Our efforts didn’t just stay small. We helped major players like Amazon and DHL expand their logistics radius, and today the network is live across the entire GCC region. In 2023, our journey reached a new milestone when we were acquired by Emirates Post UAE to become an integral part of their PUDO network, a validation of the impact and value we created.
Being part of this journey and witnessing its transformation from the ground up into a robust network stands as one of the proudest achievements of my career. What excites me most is the road ahead, a future defined by innovation, accessibility, and sustainability. With NXN, this is only the beginning.
This journey also shaped my biggest strength: the ability to take an idea from concept to execution, bridging technology, operations, and business strategy to build solutions that scale.
Skills & Expertise
Frontend
React Js
Next.js
Angular
Ionic
AJAX
JavaScript Frameworks
jQuery
HTML/HTML5
CSS/CSS Frameworks
Webpack
Bootstrap
Foundation
Adobe Xd
Adobe Photoshop
Adobe Illustrator
k8s
Grafana
Backend
Python
Node.js
PHP
SOAP
MVC
Ecommerce
API Development
Web-server management
Database Schema Designing
Cross Browsing
Joomla
Opencart
Magento
Wordpress
Custom PHP Applications
Procedural Programming
OOP
Yii
CakePHP
Swagger
Java Spring
DevOps
Docker
GitLab
CI/CD
Other Skills
Web Server Setup
Container Orchestration
Project Management
Team Lead
Version Controlling System Management
Task Management
Code Audit
Hybrid Application Development/Deployment
Experience
Full-stack Developer
Fodel FZE (Acquired by 7x), DUBAI, UAE · Jan 2017 – Present
- Led the successful integration of front-end projects with logistics, e-commerce, and merchant platforms to ensure seamless functionality and optimal customer experience.
- Utilised multiple technology stacks including React, Angular, WooCommerce, Magento, and Shopify to maintain and enhance backoffice, customer support, merchant, and e-commerce portals.
- Supported day-to-day tech operations, promptly resolving issues reported by the ops team and ensuring smooth functionality across various portals.
- Conducted meetings with partners to discuss API use cases, prepared API requirements for the backend team, and conducted thorough testing using tools like Postman for integrations.
- Created detailed documentation for sharing with partners, facilitating efficient collaboration and integration processes.
- Developed a utility app using the Ionic framework, providing support to operations teams in KSA and UAE and streamlining their regular tasks.
- Took charge of designing UX for new features in mobile applications used by merchants and courier partners using Figma and collaborated with the mobile development team to implement these features effectively.
Full-stack Developer
Kingsouq.com, DUBAI, UAE · Sept 2015 – Dec 2016
- Led the development and maintenance of OMIGO ERP, a powerful one-stop solution for handling omni channel Order Management Systems (OMS).
- Created a seamless platform to manage orders, inventory, payrolls, customer support, and issue management, streamlining operations.
- Created the plugins and REST API for Shopify, Facebook, WhatsApp and Magento.
Full-stack Developer
Lamar Holidays, DUBAI, UAE · June 2013 – Aug 2015
- Developed Lamar Holidays backend solution, boosting sales and providing comprehensive business monitoring capabilities.
- Provided software development support across various departments.
Full-stack Developer
Softech Microsystems, KARACHI, PAKISTAN · Jul 2012 – May 2013
- Voice Logging System Specialist for the Telecom Industry.
- Developed VLS system including new features and add-ons.
- Migrated existing software to the cloud and created various SaaS applications for existing customers.
Web Application Development Engineer
Aiminsight, LOS ANGELES, USA (Remote) · Dec 2012 – Apr 2013
- Customised web modules for an ERP system extensively.
- Maintained and enhanced both existing and new software, with a particular focus on the healthcare domain.
Web Application Developer
Software House Pakistan, KARACHI, PAKISTAN · Dec 2010 – Nov 2012
- Led and mentored teams working on small web projects.
- Ensured projects were completed within deadlines.
Junior Web Application Developer
Supersoft technologies, KARACHI, PAKISTAN · Jan 2009 – Nov 2010
- Involved in the development of multiple ecommerce sites and classified websites.
Projects
Docpros - Online Notary Services
Apr 2014 - Present
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Online - Hotel & Tourism System
Sep 2013 - Present
A complete software for hotels and tour agencies with HR, finance, reporting, logs and XML API integration.
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Autism Clinic Software
Aug 2013 - Present
A software solution for clinics working with special patients, offering a complete package from authorizations management to payroll and scheduling.
- Consultant/Doctors Module
- Patient Module
- Medical/Examination History
- Appointments & Scheduling
- UCI Module (Manage intake leads)
- Regional Centers Module
- HR & Payroll
- Overtime & Billing
- Accounts (Integrated with SAGE Accpac ERP)
- Logs & Data Management
- Admin & Audit Module
- User Authorization
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Choice Sales
Mar 2013 - Present
An effective and efficient online supply chain system for managing store sales operations, integrated with SAGE ACCPAC ERP.
- Products & Brands
- Promotions
- Stores & Chains Management
- Distributors & Vendors Management
- Sales Force Management
- Warehouse & Inventory Management
- Appointments & Scheduling
- Logs & Data Management
- Accounts (Integrated with SAGE Accpac ERP)
- Admin Module
- Alerts & Notifications
- User Authorization
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فوكس أكاديمي Focus Academy
Jun 2015 - Jul 2015
A responsive and multilingual SEO-friendly website for one of the best educational institutions in the UAE, built on CodeIgniter.
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Education
Bachelor of Marketing
Virtual University, KARACHI, PAKISTAN · 2018-Current
H.S.C Pre-engineering
Intermediate Board of Karachi, KARACHI, PAKISTAN · 2010-2012
Completed the 12th grade with a focus on pre-engineering.
Licenses & Certifications
One Million Prompters Certification - AI Prompt Engineering
DUBAI FUTURE FOUNDATION · Issued Feb 2025
Skills: Prompt Engineering · Prompt Design · Prompt Optimization
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Google IT Automation with Python Specialization
Coursera · Issued Oct 2023
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Configuration Management and the Cloud
Coursera · Issued Sep 2023
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Troubleshooting and Debugging Techniques
Coursera · Issued Sep 2023
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Using Python to Interact with the Operating System
Coursera · Issued Sep 2023
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AI Assistant
This is a placeholder for a future AI assistant integration.